History of the company

LINA Home Products Factory is No. 1 on the Russian pancake market

Manufacturer of frozen Crepes, frozen semi-finished products and ready meals. She is best known for the trademarks «S pylu s zharu (Piping hot)» and «Syty papa (Well-fed Dad)».

The formation company

  • In 1997
    The history of Lina, when company engaged distribution frozen semi-finished products and cream. The products were sold in the Ryazan and Moscow regions.
  • In 2001
    the Company established its own production facility. The first product produced was frozen vegetables under the brand name "Frost Food".
  • In 2002
    In 2002 The company has expanded the number of products it produces. A line of dumplings under the brand "Smetan Smetanych" has entered the market, as well as a line of pancakes under the brand "From the Heat of the Heat". Over the years, the company has grown and developed.
  • In 2008
    it was decided to produce ready-made, quick-frozen pancakes. At that time, Russia did not produce ready-made pancakes which only required heating. On June 23, 2008, the first pancake production line was put into operation.

Lina became the first manufacturer of ready-made factory pancakes.

The range included the following fillings: chocolate, cottage cheese, meat, as well as fruit fillings. With the help of shock freezing, it was possible to develop a system in which the properties of the pancake: nutritional value, taste, structure, mass, remain the same as before freezing.

In 2020, GFK Rus recognized the Lina Home Products Factory No. 1 in the Russian market for the production of frozen pancakes*

*According to the consumer panel of GFC-Rus LLC (OGRN 1027739386949), in terms of purchases of frozen ready-to-eat pancakes in kind for the period from December 2018 to November 2019 (year as a whole), sample size: 20,000 households in the Russian Federation.

With the development of the company, Lina began selling products in Federal retail chains.

  • Пятерочка
  • Лента
  • Перекресток
  • Ашан
  • Магнит
  • Metro
  • ДА!
  • Дикси
  • Вкусвилл
  • globus

In parallel with Crepes, the company also developed other areas – dumplings and dumplings.

  • June 23, 2008
    The first Crepe production line has been put into operation
  • May 31, 2009
    The line of dumplings and dumplings has been put into operation.
  • November 20, 2012
    A pancake line has been put into operation. Pancakes are available with a traditional taste and with the addition of fillings. Thanks to the shock freezing technology, without disturbing the microstructure of the product, they remain lush, tasty, and tender.
  • September 20, 2021
    The company has developed a line of  Crepes-premium The line was released under the brand "From the Heat of the Moment" with three types of fillings: with stewed meat, with rustic cottage cheese, with wild berries.
  • May 25, 2022
    The Premium "Hot off the Bat" line has expanded. An omelet roll with fillings has been added to the assortment: chicken with cheese, cheese and mushrooms.

Brands "LINA"

A pancake line has been put into operation. Pancakes are available with a traditional taste and with the addition of fillings. Thanks to the shock freezing technology, without disturbing the microstructure of the product, they remain lush, tasty, and tender.
Crepes, fritters, nuggets, and cutlets are produced under the brand. Pancakes are presented with meat, berry, fruit and sweet fillings. Also in 2021, the company introduced a new product: Premium Pancakes with three flavors – stewed meat, cottage cheese, wild berries.
Fiero - Crepes and dumplings with special flavors such as: chocolate pancakes with white chocolate, chocolate pancakes with yogurt and strawberries, chocolate pancakes with tiramisu cream, chocolate pancakes with ice cream and coconut cream, chocolate pancakes with salted caramel, chocolate dumplings with cherries.

Export

The company cooperates with countries of the near and far abroad. The first exports were delivered to countries such as Estonia, Lithuania, Latvia, Azerbaijan and others. Thanks to cooperation with a strategic partner that supplies products to European countries, the list of export destinations has expanded. In 2022, the number of countries where our products are presented has exceeded 30. For 2025, the geography of sales of manufactured products covers the territories from Kaliningrad to Kamchatka and from Murmansk to Sochi.

Exhibition activities

Exhibition activities are an important channel for promoting products in foreign markets. Every year the company participates in exhibitions: Prodexpo, SIAL Paris, Anuga FoodTec (Germany), selectively – Gulfood (Dubai), Horeca Expo.

- Definitely, participation in such events as Prodexpo is a big investment," said Alexey Ryzhov, marketing Director of the Lina Home Products Factory, "but we understand how important it is to meet live with all existing partners and customers, because our distributors are located in different parts of the country, not only in Russia, but also and beyond. It is important for us to find new partners, they have a great opportunity to try and evaluate our products at the exhibition itself, which is an important fact.
Alexey Andreevich Ryzhov
Marketing Director

Advertisement

Lina's priority in the advertising market is online advertising. On average, more than 30 million Russians see the Factory's ads every year. On television, Lina was noted for a large advertising project implemented jointly with the Friday! TV channel. "From the Heat of the Moment" became the first pancakes, the advertising of which was released in 2020. On the air, the brand's products were recommended by Regina Todorenko (the Regina +1 show) and Konstantin Ivlev (the Masha and the Chef show).


The company has two production sites

The production of dumplings and cutlets is located in Ryazan.

The production of Crepes and fritters is located in the city of Skopin.

Owners and management of the company

  • Titova Natalia Vladimirovna
    General manager
    Titova N.V. (born March 19, 1972, in Ryazan) is the founder and CEO of FDP Lina. He is a pharmacist by profession. They found their vocation in another field of activity. When creating the company, N.V. Titova was the first Russian manufacturer to develop a ready-made factory pancake. Under her leadership, she created a group of professional managers for daily product quality control.
  • Titov Andrey Vladimirovich
    Deputy General Director
    A.V. Titov (born February 22, 1972, in Yegoryevsk) is a Russian entrepreneur, one of the founders and deputy General Director of the FDP Lina company. He graduated from the I.P. Pavlov Ryazan State Medical University.
  • Vitsina Elena Nikolaevna
    Executive Director of FDP "Lina", since March 2018
    Vitsina E.N. (born September 17, 1977, in Khujand, Republic of Tajikistan), graduated from two educational institutions: Moscow State University of Technology and Management, Tajik State University of Law, Business and Economics. The executive director is an important part of the company, because he manages operational activities, and the qualities of a leader are also important. Elena Nikolaevna is an experienced and professional leader who develops the company in many areas.