"In the Heat of the Heat" became the first pancakes to be advertised on federal TV in 2020
The brand continues to actively develop the entire category.
From October 24 on the air of one of the largest Russian TV channels "Friday" there were commercials of the most popular pancakes in Russia - "From the dust to the heat".
In addition, the famous chef Konstantin Ivlev and the famous TV presenter and blogger Regina Todorenko spoke about our pancakes in their author's programs..
Gear Release Schedule:
**"Masha and the chef"**
Konstantin Ivlev shares the secrets of his skill with his daughter - Masha.
The season starts on Saturday 31 October. The end is at the beginning of January.
Premiere: every Saturday at 12:00.
Repeat: every Sunday at 10:30.
**"Regina +1"**
Famous people come to Regina Todorenko for Saturday breakfast. For delicious pancakes and an interesting conversation.
The advertising campaign starts on Saturday, October 24th.
Premiere: October 24 and 31 at 09:30.
Repeat: November 1 and 8 at 09:30.
In addition, we launched a full-scale advertising campaign on the Internet, which, according to forecasts, will be seen by over a million people.
