More than six million people saw the advertisement "From the heat of the heat" to Shrovetide
The main focus was on online advertising.
Especially for Shrovetide "Lina" has launched a new advertising campaign for stuffing pancakes "In the heat of the heat". It started on the first day of this month and will end on March 21st.
The main emphasis this time was placed on advertising on the Internet.
“We have chosen this format as the main one, so that we can advertise only to people who are already interested in frozen products and buy them. We showed them video ads on various sites. Plus, Yandex contextual advertising put our site in first place for most requests related to pancakes, ”said Alexey Ryzhov, Marketing Director of FDP“ Lina ”.
In total, the advertising campaign brought about 15.6 million impressions to the target audience in the regions where the products "In the heat of the heat" are presented. In total, about six million people contacted the brand.
In addition, advertisements for pancakes "In the heat of the heat" were also shown on television in some regions. The main one was the home - the Ryazan region. There, the video aired more than a thousand times in three weeks.
